Ruskin on Pricing

I first discovered this statement at Bob’s Safe and Lock down on the South Side of Indianapolis in the 1990’s. Mike Nichols the proprietary had posted it. It immediately resonated with me and knew this was and remains a truism. 
 
We believe the best formula for security success or any business is: 

True Value = Quality Product x Professional Service x Fair Price
(TV = QP x PS x FP)
 

If any of these three key elements are missing, there is a problem and true value cannot be delivered. Savvy buyers know this.
 
We firmly believe in this statement written by John Ruskin – PRICES
 
Kirk Booher 
Founder of OnGuard