CUSTOMER: “How much will it cost to do this job?”
SECURITY PRO: “$2,800 Dollars.”
CUSTOMER: “That’s WAY too expensive for this job!!”
SECURITY PRO: “How much do YOU think it would cost?”
CUSTOMER: “No more than $800 Dollars – MAX!! It’s a simple job!”
SECURITY PRO: “I can’t prioritize my time for so little.”
CUSTOMER: “People in your line of work are so greedy.”
SECURITY PRO: “Sorry you feel that way. Why not do it yourself?”
CUSTOMER: “But… but… I don’t know how to do any of this.”
SECURITY PRO: “For $900 Dollars, I’ll teach you EXACTLY how to get this job done. Then you can spend $800 to do the job and you’ll still be saving $1,100 Dollars – PLUS… you’ll get the knowledge and experience for the next time you want to do a job yourself.”
CUSTOMER: “Deal!! Let’s do it.”
SECURITY PRO: To get started you’ll need tools. So you’ll have to buy an extension ladder, ethernet compression tool, specialty drill bits, set-up monitor, laptop with specific software, test tools, glow rods, wall mounts, and some other stuff.
CUSTOMER: “But I don’t have all this equipment and I can’t buy all of these for one job.”
SECURITY PRO: “Well then for another $300 more I’ll let you rent my tools… and you’ll still be saving $800 Dollars.”
CUSTOMER: “That’s cutting into my savings. But I’ll rent your tools.”
SECURITY PRO: “Okay! I’ll be back on Saturday and we can start.”
CUSTOMER: “Wait. I can’t on Saturday. I only have time today.”
SECURITY PRO: “Sorry, I only give lessons on Saturday, because I have to prioritize my time and my tools have to be at other jobs with other customers all week long.
CUSTOMER: “Okay!! I’ll sacrifice my family plans on Saturday.”
SECURITY PRO: “Yeah… me too. Oh… and I forgot… to do your job yourself, you also have to pay for the materials. Everything is in high demand right now, so your best bet is to get your order at least a week or two in advance but I probably have what you need in stock.”
CUSTOMER: “EIGHT AM??? On a Saturday??? That’s way too early for me. And also… I don’t have a truck.”
“SECURITY PRO: “I guess you’ll have to rent one. Do you have a couple of strong men to help you load and unload everything?”
CUSTOMER: “Ummm… ya know… I’ve been thinking. It’s probably best if YOU get this job done. I’d rather pay someone to get it done correctly than go through all the hassle.
SECURITY PRO: “Smart move, sign this, and please get out of the way so I can work.”
THE REALITY IS THIS…
When you pay for a job, especially handcrafted, you pay not only for the material used, but you are also paying for:
– Safety and Security
– Payment of tax obligations
No one should denigrate a professional’s work by judging prices alone – ESPECIALLY when they don’t know all the elements or costs necessary for producing such work.
This was just a remix of an old story I once heard and I am sharing this in support of craftsmen, specialists, technicians, and entrepreneurs everywhere!
You can’t haggle over a service that you don’t actually have the skills or knowledge to do yourself. You can’t get a high-quality gourmet dinner party for the same price as a Happy Meal from McDonald’s. And you can’t be mad when skilled people actually KNOW their own worth.
Be smart. Trust a reputable professional. And never forget… that you usually get what you pay for, especially if you use a reliable contractor with a proven track record.